Marketing Research - 2

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda

Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research

Multiple Choice Single Answer
Question
Checklists are useful for :-
Correct Answer
Factual data
Your Answer
Factual data

Multiple Choice Single Answer
Question
Evaluating the question content is the :-
Correct Answer
4th step
Your Answer
3rd step

Multiple Choice Multiple Answer
Question
Multidimensional scaling consist of :-
Correct Answer
Attribute data , Non attribute data , Similarity and preference
Your Answer
Attribute data , Non attribute data , Similarity and preference

Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Select The Blank
Question
________are used for National Panel Studies.
Correct Answer
Quota controls
Your Answer
Quota controls

Multiple Choice Multiple Answer
Question
The objectives of marketing research are
Correct Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single Answer
Question
The long form of IMRB is :-
Correct Answer
Indian Market Research Bureau
Your Answer
Indian Market Research Bureau

True/False
Question
Determining the Questionnaire structure is the first step of process of Questionnaire design.
Correct Answer
False
Your Answer
False

True/False
Question
Brand image building is not important in case of industrial product for quality.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Economic indicators in survey method of sales forecasting are :-
Correct Answer
Leading , Co-incident , Lagging
Your Answer
Leading , Co-incident , Lagging

Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis

True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False

Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading
Your Answer
Factor loading

Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications

Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data

Multiple Choice Single Answer
Question
In Delphi method experts or knowledgeable people are invited to give their forecast :-
Correct Answer
Without giving reasons
Your Answer
Without giving reasons

Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative

Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques

Multiple Choice Single Answer
Question
Short range forecast is done for the duration of :-
Correct Answer
Upto 1 year
Your Answer
Upto 1 year

Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps

Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test

Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer
Question content , Time taken to answer questions , Categorisation
Your Answer
Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer
Question
The respondents in the research of Pharma companies are :-
Correct Answer
Doctors , Patients , Pharmacists
Your Answer
Doctors , Patients , Pharmacists

Multiple Choice Single Answer
Question
Top of mind recall is observed in :-
Correct Answer
Attitude Research
Your Answer
Attitude Research

True/False
Question
In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection

Match The Following
Question
Correct Answer
Your Answer
Post launch research
Usage and attitude
Usage and attitude
Target respondents
Doctors
Dealers
Sampling procedure
Area sampling
Area sampling
Pre launch research
Clinical trials and formulations
Clinical trials and formulations

True/False
Question
Sample size tends to be inversely proportional to cost of sampling.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ can be used for the diagrammatic rating scale.
Correct Answer
Pictures
Your Answer
Pictures

True/False
Question
The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
While formulating the research purpose the following points should be taken into consideration :-
Correct Answer
What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?
Your Answer
What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?

True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
A list of population members used to obtain a sample is known as the:-
Correct Answer
Sampling frame
Your Answer
Sampling frame

True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Sales forecast helps to decide the :-
Correct Answer
Purchase of inventory
Your Answer
Market potential

Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-
Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely , Economically

True/False
Question
In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
The conjoint analysis helps to enable company's to :-
Correct Answer
Conduct brand swot analysis
Your Answer
Conduct brand swot analysis

True/False
Question
In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer
True
Your Answer
True

Select The Blank
Question
In industrial product research, newer raw materials are studied for ________ and functional advantages.
Correct Answer
Pricing
Your Answer
Pricing

Multiple Choice Single Answer
Question
What is Executive Report?
Correct Answer
Report for decision makers
Your Answer
Report for decision makers

Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Pune
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi

Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Select The Blank
Question
Market Research is a ________ industry in India.
Correct Answer
Growing
Your Answer
Growing