Marketing Research - 3

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
Position Bias is a possibility in ________Questions.
Correct Answer
Multiple choice
Your Answer
Checklist

Multiple Choice Single Answer
Question
Verbalization of Attitude is known as :-
Correct Answer
Opinion
Your Answer
Response

Select The Blank
Question
Respondent's imagination is tested in ________.
Correct Answer
Rorschach Test
Your Answer
Rorschach Test

Multiple Choice Single Answer
Question
In the Internet era, qualitative research is possible through :-
Correct Answer
Chat sessions
Your Answer
Chat sessions

Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Not disclosed , Illiterate , Literate without formal schooling

Multiple Choice Multiple Answer
Question
Constant Sum Scale can be used for :-
Correct Answer
How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday
Your Answer
How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment

Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale

Multiple Choice Single Answer
Question
In cluster technique when the difference in rating of each attribute is added, this method is called as :-
Correct Answer
Single linkage
Your Answer
Average linkage

Multiple Choice Multiple Answer
Question
Barometric methods of sales forecasting are :-
Correct Answer
Historical analogy , Product like cycle concept , Survey methods
Your Answer
Historical analogy , Product like cycle concept , Survey methods

Multiple Choice Single Answer
Question
In data analysis, cross tabulation shows the relationship between :-
Correct Answer
Two or more variables
Your Answer
Two or more variables

Multiple Choice Multiple Answer
Question
In simple regression Yc = a +byz where :-
Correct Answer
Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure
Your Answer
a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

True/False
Question
In conjoint analysis ranking involves complex trade offs.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion

Select The Blank
Question
The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters.
Correct Answer
State Re-organization Commission
Your Answer
State Re-organization Commission

True/False
Question
Most of the organizations hire outside agencies to carry out extensive research.
Correct Answer
True
Your Answer
True

Select The Blank
Question
Bibliography contains ________.
Correct Answer
Information of references and secondary data
Your Answer
Information of references and secondary data

Multiple Choice Multiple Answer
Question
Diagnostic methods of sales forecasting are :-
Correct Answer
Delphi method , Munshi Forecasts , Last Horse method
Your Answer
Munshi Forecasts , Last Horse method , Delphi method

Multiple Choice Single Answer
Question
Identify the Close ended question type :-
Correct Answer
Scales
Your Answer
Probing questions

Multiple Choice Single Answer
Question
Which scale uses numbers as labels only?
Correct Answer
Nominal Scale
Your Answer
Nominal Scale

Multiple Choice Single Answer
Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-
Correct Answer
Ordinal Scale
Your Answer
Ordinal Scale

Match The Following
Question
Correct Answer
Your Answer
Cluster Analysis
Relatively homogeneous group
Relatively homogeneous group
Regression analysis
Relationship between given variable and no. of other variables
Relationship between given variable and no. of other variables
Cojoint analysis
Optimum product design application
Optimum product design application
Factor Analysis
A class of procedures for data reduction and summarization
A class of procedures for data reduction and summarization

True/False
Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

True/False
Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer
False
Your Answer
True

Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum

Select The Blank
Question
Informal interview is a ________ format of data collection.
Correct Answer
Unstructured
Your Answer
Unstructured

Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Forced Exposure test , Consumer Panels

Multiple Choice Multiple Answer
Question
This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?
Correct Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches
Your Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

Multiple Choice Single Answer
Question
Mean or average value is used to estimate when data have been collected using :-
Correct Answer
Interval or ratio scale
Your Answer
Interval or ratio scale

Match The Following
Question
Correct Answer
Your Answer
Ranking
Several alternatives compared with each other at same time
Several alternatives compared with each other at same time
Scaling technique
Quantify a qualitative data
Projective technique
Double barreled questions
Several responses at once
Several responses at once
Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers

Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-
Correct Answer
Element
Your Answer
Element

True/False
Question
In exploratory research, the sample is very large and represents a class.
Correct Answer
False
Your Answer
False

True/False
Question
Data published by the audit bureau of circulation is an external published data.
Correct Answer
True
Your Answer
True

Select The Blank
Question
The clients or organization should do the comparison of defined research problem with ________.
Correct Answer
Other problems that need to be studied
Your Answer
Budget

Multiple Choice Multiple Answer
Question
Adhoc methods for determining Sample size are :-
Correct Answer
Rules of thumb , Budget constraint , Comparable studies
Your Answer
Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-
Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely

True/False
Question
A Specific change in lifestyle is indicated through Demography
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research

True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Diagrammatic Rating scale is best used for :-
Correct Answer
Rural Respondents , Children , Illiterate Respondents
Your Answer
Children , Illiterate Respondents

Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test

Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Conclusive Research

True/False
Question
Attitudes are measured through scaling and projective techniques.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Clarity of questions and instructions for filling the form is essential in :-
Correct Answer
Mail survey
Your Answer
Mail survey

Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.

True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection