Match The Following
Question Correct Answer Your Answer
Smell Cosmetics and food products Cosmetics and food products
Feel Paper products, fabrics Paper products, fabrics
Red colour Warm and sensual Warm and sensual
Blue colour Cool and friendly Cool and friendly
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type personality Own decision maker Own decision maker
Sensitive thinking Short term consideration Short term consideration
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level Integration with decision making level
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Brand level expectation
Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level General level expectation
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Category level expectation
Match The Following
Question Correct Answer Your Answer
No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication
Formal product Image, quality etc of company
Traditional organisation No customer complaints handling
Feedback Service oriented industries
Customer orientation Maximum customer delight
Multiple suppliers Avoid the possibility of supplier failure
Buying centre roles Influencer, buyer, decider, gatekeeper, initiator
Buying centre Decision makers
Breakdown High opportunity cost
Question Correct Answer Your Answer
Survey Data collection method Internal/Govt. agency
Consumer Research Analysis of information Analysis of information
Primary Data Source Data collection method
ORG External agency Internal/Govt. agency
Question Correct Answer Your Answer
Physical risk Risk to human body Risk to human body
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which enhance social attractiveness
Performance risk the purchased product not achieving desired results the purchased product not achieving desired results
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level
Marketer's challenge Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation
No black marketing Social responsibility
Infancy stage Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act 1958
Full time forcing Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type personality Own decision maker Own decision maker
Sensitive thinking Short term consideration Short term consideration
Match The Following
Question Correct Answer Your Answer
No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Services bought by the consumer
Traditional organisation No customer complaints handling Image, quality etc of company
Feedback Service oriented industries Maximum customer delight
Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Is type of standard consumption
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level Satisfaction of each customer
Marketer's challenge Satisfaction of each customer Integration with decision making level
Xerox synonymous with photocopy machine Brand level expectation Brand level expectation
Question Correct Answer Your Answer
Advance info and knowledge on products leads to Reduction in brand loyalty Are same as olden times
Today's male purchasing roles Include childcare and involvement in cooking also Imply no change in Buying Patterns
Today's female purchasing roles Are changed because of more financial independence Reduction in brand loyalty
Greater time pressures for individuals result in More convenience utilization thru use of vending machines / internet buying etc More convenience utilization thru use of vending machines / internet buying etc
Match The Following
would like the Question Correct Answer Your Answer
Optimum stimualtion level is less than the present status Relief seeking Relief seeking
Ideal self image How they would like to see themselves How they actually see them
Optimum stimulation level is more than present status Restless How they would like to see themselves
Optimum stimulation level is equal to present living status Satisfied How they society to see them
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Decides number of members in DMU
Perceived risk Decides number of members in DMU Breakdown, bankruptcy
Degree of centralisation Company specific problems Influences expectations
Perceptual distortion Influences expectations Product specific problem
The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy
Perceived risk Decides number of members in DMU Decides number of members in DMU
Degree of centralisation Company specific problems Company specific problems
Perceptual distortion Influences expectations Influences expectations
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Maximum customer delight
Traditional organisation No customer complaints handling No customer complaints handling
Feedback Service oriented industries Image, quality etc of company
Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer
Ideal self image How they would like to see themselves How they would like to see themselves
Optimum stimulation level is more than present status Restless Restless
Optimum stimulation level is equal to present living status Satisfied Satisfied
Optimum stimualtion level is less than the present status Relief seeking Relief seeking
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Image, quality etc of company
Traditional organisation No customer complaints handling No customer complaints handling
Feedback Service oriented industries Service oriented industries
Customer orientation Maximum customer delight Maximum customer delight
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy
Perceived risk Decides number of members in DMU Decides number of members in DMU
Degree of centralisation Company specific problems Company specific problems
Perceptual distortion Influences expectations Influences expectations
No comments:
Post a Comment