2.
1. Aggression, hunger, sex
1. Id
2. Sensing-thinking type personality
2. Own decision maker
3. Sensitive thinking
3. Dogmatism
4. Intuitive thinking
4. Optimum stimulation level
5. Least price conscious
6. Short term consideration
3. The ego defensive function of attitude explains how attitudes the ego from anxieties & threats.
4. Characteristics of rural market in relation to marketing stimuli are :-
a)
b)
c)
d)
Low product exposure
Low brand awareness
High rate of retail outlets
Low rate of retail outlets
4. Characteristics of rural market in relation to marketing stimuli are :-
a)
b)
c)
d)
Low product exposure
Low brand awareness
High rate of retail outlets
Low rate of retail outlets
. Feedback is a very critical element for service oriented industries.
True
False
7. To create product differentiation, manufacturers have to continuously their products
8. Unforeseen factors that can affect supplies/purchase are :-
a)
b)
c)
d)
Labour
Cash flow
Bankruptcy
Technical problem
9. It is the data which is collected at first hand either by the researcher or by some other person for the study purpose :-
a)
b)
c)
d)
Primary data
Secondary data
Direct data
Indirect data
10. It is the individual's self concept :-
a)
b)
c)
d)
Super ego
Super id
Id
Ego
11. Cultural values are dynamic in nature.
True
False
12. Human process that is included in the EBM model is :-
a)
b)
c)
d)
Purchase
Satisfaction
Memory
Exposure
13. It is the process wherein all employees of the firm are required to interact directly with customers :-
a)
b)
c)
d)
Orientation
Satisfaction
Value
Delight
13. It is the process wherein all employees of the firm are required to interact directly with customers :-
a)
b)
c)
d)
Orientation
Satisfaction
Value
Delight
15. Theories based on the principle of perceptual equilibrium are :-
a)
b)
c)
d)
Social judgement theory
Heider's balance theory
Cognitive theory
Cognitive dissonance theory
16. Attribution theory attributes behaviour to the :-
a)
b)
c)
d)
Situation
Product
Price
Promotion
16. Attribution theory attributes behaviour to the :-
a)
b)
c)
d)
Situation
Product
Price
Promotion
Marks : 2
18. Cognitive learning theory is relevant for convenience products.
True
False
Marks : 2
19. If the outcome of post purchase experience is in line with the expectation, it is called :-
a)
b)
c)
d)
High discrepancy
Low discrepancy
Positive discrepancy
Negative discrepancy
20. Marketing research is a part of consumer research which in turn is a part of product research.
True
False
21. When the product benefits are clear cut, the operating principle is perceptual defense.
True
False
22. Super ego operates both at the conscious and unconscious level.
True
False
23. Trait theory is based on the following assumptions :-
a)
b)
c)
d)
Relatively stable behavioual tendencies among individuals
Difference in the degree to behavioural tendencies
Relative differences help in characterising their personalities
Emotional relationship between consumer and brand
24. Attitudes with of involvement are relatively easier to change.
25.
1. Perceived risk 4 1. Company specific problems
2. Degree of centralisation 1 2. Product specific problem
3. Perceptual distortion 6 3. Human behaviour
4. Unforeseen factors 5 4. Decides number of members in DMU
5. Breakdown, bankruptcy
6. Influences expectations
26.
1. Complaint resolution mechanism
1. Regular process
2. Marketer's challenge
2. Integration with decision making level
3. Xerox synonymous with photocopy machine
3. General level expectation
4. Market research
4. Category level expectation
5. Satisfaction of each customer
6. Brand level expectation
Marks : 2
27. If the outcome of post purchase experience is not in line with the expectation, it is called :-
a)
b)
c)
d)
High discrepancy
Low discrepancy
Positive discrepancy
Negative discrepancy
Marks : 2
28. An individual receives inputs in what form?
a)
b)
c)
d)
Cues
Response
Drives
Stimuli
29. Consumers in U.S are exposed to ads in a day.
30. Consumption rituals are series of symbolic behaviour that :-
a)
b)
c)
d)
Occur in sequence
Are repeated frequently
Resemble religious rituals
Induce God fearing sentiments
31. has a symbolic meaning tied to consumer values.
32. Industries in India depend to a major extent on :-
a)
b)
c)
d)
Company's profit margin
Infrastructure
Weather
Rainfall
33. Price perceptions influence the purchasing behaviour of consumer.
Marks : 2
34. Characteristics of Reference price :-
a)
b)
c)
d)
Static
Changes
More knowledge more price range
More knowledge less price range
35. Land reforms are largely failure in India.
True
False
36. A Social class is .
37. Expectations related to reliability, durability, style etc of the product is at which level?
a)
b)
c)
d)
General
Category
Transaction
Brand
38. Local, state, central regulations etc are factors affecting organisational buying behaviour.
39. Information about a new product stored in bits and pieces in consumer's mind is called .
Marks : 2
40. Customer expectation built up from a particular class of product is at which level?
a)
b)
c)
d)
General
Category
Transaction
Brand
41. Factors affecting perceived risks about the product are :-
a)
b)
c)
d)
New product
Technologically complex
High price
Low price
43. Getting new customers is more economical than retaining the existing customers.
True
False
Marks : 2
44. Marketers try to associate their product with symbols of :-
a)
b)
c)
d)
Achievement
Other brands & products
Foreign brands & products
Personal development
Marks : 2
45. More members will be involved in decision making if the problem is an extentive one.
True
False
Marks : 2
46. It is relatively difficult to change :-
a)
b)
c)
d)
Weak attitudes
Strong attitudes
All attitudes
Typical attitudes
47. Types of personality are :-
a)
b)
c)
d)
Extrovert
Leading
Following
Introvert
48. Consumerism in India has not progressed due to following reasons :-
a)
b)
c)
d)
High literacy rate
Ignorance
Consumerism disorganised
Wealth imbalance in the country
48. Consumerism in India has not progressed due to following reasons :-
a)
b)
c)
d)
High literacy rate
Ignorance
Consumerism disorganised
Wealth imbalance in the country
50. Expectations built up at the time of transaction between company and consumer is at which level ?
a)
b)
c)
d)
General
Category
Transaction
Brand
51. Customer buys the product with following minimum attributes :-
a)
b)
c)
d)
Reliable delivery
Durable
Style
Luxury
52. The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence.
True
False
53. The behaviourist theory gives little emphasis on consumer .
54. How is stimulus generalisation used for brand leveraging?
a)
b)
c)
d)
Extension of brand under successful brand
Extension of brand under upcoming brand
Extension in a different product category
Extension in a different product mix
Marks : 2
55. Repetition is important in case of :-
a)
b)
c)
d)
Convenience goods
Speciality goods
Shopping goods
Unsought goods
56. Customer satisfaction process includes following steps :-
a)
b)
c)
d)
Attractive sales team
Product purchase
After sales service
Repeat purchase
57. is used as a means of maintaining regular contact and dialogue with the consumer.
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