Marketing Management - 12

MARKETING MANAGEMENT

Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital
status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Geographic , Demographic

Multiple Choice Single Answer
Question It is is the data which has been
converted to a useful form for decision making
Correct Answer Information
Your Answer Primary data

Multiple Choice Single Answer
Question It refers to the relatively more durable
company arrangements and relationships
Correct Answer Structure
Your Answer Staffing

Multiple Choice Single Answer
Question It is the series of marketing
institutions that help in moving the product from
producer to the ultimate user.
Correct Answer Marketing channel
Your Answer Marketing channel

Multiple Choice Single Answer
Question In which stage of Product life cycle,
brand choice is heavily influenced by reference group
Correct Answer Maturity
Your Answer Introductory

Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form

True/False
Question Change in company's strategy gives rise
to problems necessitating a new structure to be made
Correct Answer True
Your Answer True

Select The Blank
Question Product means the ________ and services
the company offers the target market.
Correct Answer Goods
Your Answer Goods

Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples

Your Answer Coupon offers , Discounts , Samples

Multiple Choice Single Answer
Question What involves review of projected sales,
costs and profits.
Correct Answer Business analysis
Your Answer Test Marketing

Multiple Choice Multiple Answer
Question The external sources of Primary data are
:
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler , Libraries

Select The Blank
Question The cost of warehousing, transportation,
inventory and handling products together constitutes
________ concept.
Correct Answer Total cost
Your Answer Total cost

Select The Blank
Question ________ product is sold for use in
producing other goods or services
Correct Answer Industrial
Your Answer Homogeneous

Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Multiple Choice Single Answer
Question Consumerism emerged in which era of
Marketing?
Correct Answer Sales
Your Answer Sales

Multiple Choice Single Answer
Question The greatest amount of satisfaction comes
from which utility
Correct Answer Possession
Your Answer Possession

True/False
Question Augmented product includes the actual
product plus any additional services such as
maintenance, intallation etc.
Correct Answer True
Your Answer True

True/False
Question Experimental research involves obtaining
data from respondents in person, mail or by phone
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question New product forms and brands enter in
which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory

True/False
Question Marketing concept has application only in
profit oriented businesses.
Correct Answer False
Your Answer False

Match The Following
Question Correct Answer Your Answer

Motivational research It analyses consumer motives It
analyses consumer motives

Historical research Uses past experiences to find
solutions Uses past experiences to find solutions

Survey research Obtains data from respondents in
person Obtains data from respondents in person

Experimental research One factor is constant and
holding other factors One factor is constant and
holding other factors


Multiple Choice Multiple Answer
Question A business is a system consisting of
following elements
Correct Answer Input and output , Objectives ,
Process and feedback
Your Answer Input and output , Objectives ,
Process and feedback , Profits

Multiple Choice Single Answer
Question Mission statements for marketing oriented
organisation are framed in terms of :
Correct Answer Customer want satisfaction
Your Answer Customer want satisfaction

Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

Multiple Choice Single Answer
Question This method is more accurate for short
term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis

Select The Blank
Question The benefits of a change in process are
defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Labour

Select The Blank
Question Wholesalers and retailers help
manufacturer in carrying ________ flow to final
buyers.
Correct Answer Title
Your Answer Title

Multiple Choice Multiple Answer
Question Major role of promotion is to :
Correct Answer Inform , Remind , Persuade
Your Answer Inform , Remind , Persuade

True/False
Question "Promotion" is considered in conjunction
with "Convenience" .
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question This data is collected to deal with a
special problem
Correct Answer Non-recurrent data
Your Answer Primary data

True/False
Question A channel's length is also called as
horizontal dimension.
Correct Answer False
Your Answer True

Match The Following
Question Correct Answer Your Answer

Wide market coverage is achieved. Intensive
distribution. Intensive distribution.

Helps in the process of matching demand and supply.
Marketing channel Marketing channel

No intermediaries between producer and consumer.
Direct channel Direct channel

Combining two or more levels of a channel under one
participant's control. Vertical integration Vertical
integration


Select The Blank
Question There are more number of substitutes for
________ products.
Correct Answer Multi use
Your Answer Multi use

True/False
Question Marketer discourages his brand users for
brand switching.
Correct Answer True
Your Answer True

Select The Blank
Question Demographic, cultural, political, natural
etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro

Multiple Choice Multiple Answer
Question Commercial sources have following sources

Correct Answer Advertising , Packaging , Sales
persons
Your Answer Advertising , Mass media , Sales
persons

Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Credibility , Relevance

Multiple Choice Single Answer
Question A diet conscious person after playing
football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Single Answer
Question This forecasting method is based on the
opinion of company's officers
Correct Answer Executive Judgement
Your Answer Executive Judgement

Select The Blank
Question ________ exists when a few large
independent firm accounts for bulk of an industry's
sales.
Correct Answer Oligopoly
Your Answer Oligopoly

Multiple Choice Multiple Answer
Question After the new product has passed the
conceptual stages it becomes more concrete in which
stages?
Correct Answer Test marketing , Commercialisation
, Product development
Your Answer Test marketing , Product development ,
Marketing strategy development

True/False
Question The key to successful new product
introduction lies in a systems approach.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Technology , Machine

Select The Blank
Question The demand for a product is ________ when
price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic

Multiple Choice Multiple Answer
Question The micro-environment consists of
following components:
Correct Answer Marketing intermediaries ,
Customers , Competitors
Your Answer Customers , Competitors

Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation

Correct Answer Actionable , Measurable ,
Accessible
Your Answer Actionable , Measurable , Accessible

True/False
Question Consumption is shaped by the stage of
family life cycle
Correct Answer True
Your Answer True