Marketing Management - 13

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer
Prestige , Odd , Leader
Your Answer
Prestige , Odd , Leader

Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer
Strategy
Your Answer
Strategy

True/False
Question
Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer
True
Your Answer
True

True/False
Question
Marketer discourages his brand users for brand switching.
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
Characteristics of mass market strategy are :
Correct Answer
One market mix for target market , One distribution and promotion strategy
Your Answer
One market mix for target market , One distribution and promotion strategy

Match The Following
Question
Correct Answer
Your Answer
Exclusive Assortment
Carrying the line of only one manufacturer
Carrying the line of only one manufacturer
Open bid
Contract awarded to lowest bidder
Contract awarded to lowest bidder
Negotiated Contract
Direct negotiation with one or more companies covering project and terms
Direct negotiation with one or more companies covering project and terms
Deep Assortment
Carrying a product family in depth, drawing on many producer's output
Carrying a product family in depth, drawing on many producer's output

Match The Following
Question
Correct Answer
Your Answer
Motivational research
It analyses consumer motives
It analyses consumer motives
Historical research
Uses past experiences to find solutions
Uses past experiences to find solutions
Survey research
Obtains data from respondents in person
Obtains data from respondents in person
Experimental research
One factor is constant and holding other factors
One factor is constant and holding other factors

Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke

Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Social class , Culture

Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical
Your Answer
Historical

Multiple Choice Single Answer
Question
"Image building" objectives are common in which type of market structure?
Correct Answer
Oligopoly
Your Answer
Monopoly

Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession

True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
It identifies opportunities for and threats to the organisation
Correct Answer
Environmental assessment
Your Answer
Environmental assessment

Multiple Choice Single Answer
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer
Time Series Analysis
Your Answer
Simple Trend Analysis

Multiple Choice Multiple Answer
Question
How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer
Control mechanism , Departmentalisation
Your Answer
Control mechanism , Departmentalisation

True/False
Question
Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer
False
Your Answer
False

True/False
Question
Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Your Answer
Intermediary

Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible
Your Answer
Actionable , Measurable , Accessible

Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Subsistence

Multiple Choice Single Answer
Question
Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer
Customer want satisfaction
Your Answer
Customer want satisfaction

Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Sales

Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Behavioural

Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange
Your Answer
Exchange

Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer
Standardisation
Your Answer
Standardisation

Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation
Your Answer
Market segmentation , Marketing mix

Select The Blank
Question
For ________ items, reseller reorders goods when inventory gets low
Correct Answer
Standard
Your Answer
Standard

Select The Blank
Question
The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer
Price elastic
Your Answer
Price elastic

Multiple Choice Multiple Answer
Question
Features of Question Marks?
Correct Answer
High growth , Low share SBUs
Your Answer
High growth , Low share SBUs

Multiple Choice Multiple Answer
Question
Beliefs are based on
Correct Answer
Knowledge , Opinion , Faith
Your Answer
Knowledge , Practicality , Faith

Multiple Choice Single Answer
Question
It is the relative difficulty in understanding or using the product
Correct Answer
Complexity
Your Answer
Complexity

Multiple Choice Single Answer
Question
It is a paid form of non personal communication.
Correct Answer
Advertising
Your Answer
Advertising

Multiple Choice Multiple Answer
Question
Factors affecting demand of a product?
Correct Answer
Population , Increase in buying power
Your Answer
Population , Increase in buying power

Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Your Answer
Form

True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True
Your Answer
True

Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer
Title
Your Answer
Information

Select The Blank
Question
________ product is sold for use in producing other goods or services
Correct Answer
Industrial
Your Answer
Industrial

Select The Blank
Question
Product ________ plays a major role in distribution strategy.
Correct Answer
Awareness
Your Answer
Awareness

True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer
True
Your Answer
True

True/False
Question
Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer
Discounts
Your Answer
Discounts

Multiple Choice Multiple Answer
Question
What are the stages in new product development ?
Correct Answer
Idea screening , Market testing , Commercialisation
Your Answer
Idea screening , Market testing , Commercialisation

Multiple Choice Single Answer
Question
It concentrates on organisation design and work flow
Correct Answer
Flotilla
Your Answer
Flotilla

True/False
Question
Image building pricing objective reduces the price war among competitor.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Disadvantages of Primary data are :
Correct Answer
Cost factor , Time factor
Your Answer
Cost factor , Time factor

Select The Blank
Question
Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer
Market fallacy
Your Answer
Market fallacy