Marketing Management - 14

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question
A speciality product is ________ intensively distributed than a shopping product
Correct Answer
Less
Your Answer
Less

True/False
Question
Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer
True
Your Answer
True

True/False
Question
Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Marketer has no control over setting the price in which type of market structure?
Correct Answer
Competition
Your Answer
Monopoly

True/False
Question
Market foreacsts are available from sources like government
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ allowance is used to communicate about the values of the product and special event
Correct Answer
Promotion
Your Answer
Promotion

True/False
Question
Marketing and production costs are high in multi-segment strategy
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
These products move through short channels:
Correct Answer
Eggs, Bread , Clothing , Cement
Your Answer
Eggs, Bread , Cement

True/False
Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Trade promotions include
Correct Answer
Push money allowance , Promotional allowance
Your Answer
Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

Select The Blank
Question
Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer
Impulse
Your Answer
Impulse

True/False
Question
Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
These are the characteristics of services
Correct Answer
Sold on basis of benefits , Quality control is tough
Your Answer
Sold on basis of benefits , Quality control is tough

Multiple Choice Multiple Answer
Question
Total cost includes :
Correct Answer
Fixed cost , Variable cost
Your Answer
Fixed cost , Variable cost

Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit
Your Answer
Exchange

Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Continental food

Multiple Choice Multiple Answer
Question
What are variable costs?
Correct Answer
Material , Labour
Your Answer
Material , Labour

Multiple Choice Single Answer
Question
A centralised inventory means
Correct Answer
Fast delivery to customers
Your Answer
Building and stocking one warehouse

Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater
Your Answer
Not consistent

Select The Blank
Question
Buyer's response in ________ method may not be applicable in other markets
Correct Answer
Market tests
Your Answer
Simple trend analysis

Multiple Choice Multiple Answer
Question
Categories of adopters are
Correct Answer
Innovators , Early adopters , Laggards
Your Answer
Innovators , Early adopters , Laggards

Multiple Choice Single Answer
Question
D in AIDA stands for :
Correct Answer
Desire
Your Answer
Demand

Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer
Geographic , Demographic
Your Answer
Demographic

Match The Following
Question
Correct Answer
Your Answer
Feedback
Communication from receiver to sender
Communication from receiver to sender
Encoding
Putting meaning to symbols conveyed as messages
Putting meaning to symbols conveyed as messages
Decoding
Interpreting the message by receiver
Interpreting the message by receiver
Noise
It interferes with communication process
It interferes with communication process

Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer
Selective
Your Answer
Selective

Multiple Choice Single Answer
Question
What is Market Penetration?
Correct Answer
Existing product-Existing market
Your Answer
New product-Existing market

Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige
Your Answer
Prestige

Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing
Your Answer
Marketing

Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur
Your Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

Select The Blank
Question
________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer
Traditional
Your Answer
Modern

Multiple Choice Multiple Answer
Question
Concept of marketing includes study of
Correct Answer
Transaction , Transfer , Exchange
Your Answer
Transaction , Transfer , Exchange

Multiple Choice Single Answer
Question
General Electric Matrix is divided into how many cells
Correct Answer
9
Your Answer
4

Multiple Choice Multiple Answer
Question
Research design is classified as :
Correct Answer
Function , Methodology
Your Answer
Function , Methodology

Match The Following
Question
Correct Answer
Your Answer
Customer is the focal point in
Marketing
Marketing
Tangible sources
Capital, machines,raw material
Capital, machines,raw material
Intangible sources
Information, time and technology
Information, time and technology
Consumer to producer
Backward communication
Backward communication

Multiple Choice Multiple Answer
Question
The external sources of Primary data are :
Correct Answer
Retailer , Wholesaler , Libraries
Your Answer
Retailer , Wholesaler

True/False
Question
Executive judgement technique may be used to supplement other techniques
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer
Systems
Your Answer
Strategy

Multiple Choice Single Answer
Question
Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer
Intensity distribution
Your Answer
Exclusive distribution

Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer
Marketing
Your Answer
Selling

Multiple Choice Multiple Answer
Question
The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer
Sales management , Advertising
Your Answer
Sales promotion , Advertising

Select The Blank
Question
________ is seen as an integral process that converts materials into goods
Correct Answer
Systems
Your Answer
Systems

Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
Correct Answer
SBU
Your Answer
Strategic planning

True/False
Question
Indirect channels for industrial products are longer than consumer product channels.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
What is break down approach
Correct Answer
Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer
Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Multiple Choice Single Answer
Question
Which is the shortest marketing channel for an industrial product?
Correct Answer
Producer--->Industrial user
Your Answer
Producer--->Industrial user

Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Advertising , Packaging , Mass media

True/False
Question
Warehouses are needed when supply sources and markets are located close by.
Correct Answer
False
Your Answer
False