International Marketing - 11

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Which international orientation says "plans for overseas
markets are developed in home offices, using policies & procedure identical
to those employed in domestic marketing"?
Correct Answer Ethnocentric
Your Answer Ethnocentric


True/False
Question Under a turnkey project, a company provides only
construction services to bring the project up to the point of operation
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question People enter export markets for a variety of reasons like :-
Correct Answer Recession in domestic market , Higher profitability
, Utilization of export incentives
Your Answer Recession in domestic market , Higher profitability ,
Utilization of export incentives


Select The Blank
Question ________, advertising, sales promotion influence customer
Correct Answer Publicity
Your Answer Publicity


Multiple Choice Single Answer
Question According to AB Enterprises, what should exporter perceive?
Correct Answer Survival & growth in the fast-changing world markets
could be ensured through product adaption & development
Your Answer Survival & growth in the fast-changing world markets could
be ensured through product adaption & development


Multiple Choice Single Answer
Question "To survive in the market is difficult" what is this related
to?
Correct Answer Competition
Your Answer Competition


Multiple Choice Multiple Answer
Question What does "currency used for billing" stand for?
Correct Answer Currency of the purchaser's currency , Leading
international currency
Your Answer The currency of the purchaser , The seller's currency ,
Leading international currency


Multiple Choice Multiple Answer
Question How does the product reach to the buyer?
Correct Answer Distribution , Transportation
Your Answer Advertising , Distribution , Transportation


Multiple Choice Multiple Answer
Question What are the advantages of investment entry modes?
Correct Answer Companies depend critically on the choice of the
acquired firm , The local partner reduces the foreign partner's investment
outlays & risk exposure , They promise a quicker return on investment
Your Answer The local partner reduces the foreign partner's investment
outlays & risk exposure , Cost involved in formulating foreign-marketing
plan is less


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer Apparel Export Promotion Council , Woolen Export
Promotion Council
Your Answer Apparel Export Promotion Council , Woolen Export Promotion
Council


Multiple Choice Single Answer
Question What is a foreign agent?
Correct Answer Independent middleman
Your Answer Independent middleman


True/False
Question This question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was the United States, absorbing over 40% of all
exports.
Correct Answer True
Your Answer True


Select The Blank
Question Certain people may have negative attitudes towards a certain
country & it's products, called ________ which affects demand.
Correct Answer Social & cultural factor
Your Answer Social & cultural factor


Multiple Choice Multiple Answer
Question Ethnocentric orientation includes following things :-
Correct Answer Same products , Same strategies , Same home and
foreign market
Your Answer Same products , Same strategies , Same home and foreign
market


Match The Following
Question Correct Answer Your Answer

Trade barriers To protect domestic industries To protect domestic
industries

Social environment Customs Customs

Demographic environment Age composition Age composition

Technological environment Causing relocation of production
Causing relocation of production

True/False
Question The movement of goods across national borders is a major
part of an international marketing strategy.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question What are the techniques used to collect information
regarding market need?
Correct Answer Marketing information , Research
Your Answer Marketing information , Research


True/False
Question Adding additional products to the overseas even if the
company does not carry those products domestically - is an alternative for
product development
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question One who does not take title to the goods, but assist in the
transferring of the title is called
Correct Answer Agent
Your Answer Agent


Select The Blank
Question Some companies in developed countries move to foreign
countries because of certain regulations like________.
Correct Answer Environmental laws
Your Answer Environmental laws


Multiple Choice Single Answer
Question How does international marketing research help in assessing
market size, pattern & growth?
Correct Answer What sales potential exporter's product really has
in the market
Your Answer What sales potential exporter's product really has in the
market


Multiple Choice Multiple Answer
Question What is the meaning of research objective?
Correct Answer The research purpose , A precise statement of what
information is needed
Your Answer The research purpose , A precise statement of what
information is needed , A plan for conducting research


Select The Blank
Question ________ often buy direct from producers, their requirements
of raw materials, metals or components.
Correct Answer Industrial buyers
Your Answer Industrial buyers


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Which products did help USA to become the largest importer?
Correct Answer Silk fabrics , Made-ups
Your Answer Silk fabrics , Made-ups


Select The Blank
Question The country experienced ________ in the external sector in
1990s due to fall of the Soviet Union & the sharp rise in prices.
Correct Answer Negative trends
Your Answer Negative trends


Multiple Choice Multiple Answer
Question "Brighter colours are liked in Africa" is an example of
Correct Answer Cultural views , Packaging
Your Answer Quality , Cultural views


Multiple Choice Single Answer
Question When is economies of scale possible?
Correct Answer When manufacturing is in bulk quantity
Your Answer When manufacturing is in bulk quantity


Select The Blank
Question In case of ________ , the manufacturer retains control over
marketing strategy, particular pricing, positioning & advertising.
Correct Answer Cooperative exporter
Your Answer Cooperative exporter


Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed


Match The Following
Question Correct Answer Your Answer

To pioneer new product in absence of channel partner Piggy backing
Piggy backing

Company desires little control Indirect channels of distribution
Export houses

Promotion, marketing research, credit Export houses Direct channel

Buying in India, selling it abroad Export merchant Indirect channels of
distribution

Select The Blank
Question The problem of our export is that we have focused
on________.
Correct Answer Low value
Your Answer Low value


Select The Blank
Question Many companies modify their products/promotion strategies to
suit ________ of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences


True/False
Question In geocentric orientation, companies view different regions
as different markets.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question What contributed 50% of the total exports of engineering
goods?
Correct Answer Machinery & instruments , Metals, primary & semi
finished iron, steel
Your Answer Machinery & instruments , Metals, primary & semi finished
iron, steel


True/False
Question Promotion-mix decision consists of
product,price,distribution,promotion
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question What is the advantage of direct exporting?
Correct Answer Greater control over distribution
Your Answer Greater control over distribution


Select The Blank
Question How much of a product people can buy, and which products
they choose to buy are obviously influenced by ________.
Correct Answer Their purchasing power
Your Answer Their purchasing power


True/False
Question In marginal cost pricing for export, competition in foreign
markets requires quotation of a lower price
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Who is an independent agent that is located near highly
concentrated production centers?
Correct Answer Resident buyer
Your Answer Resident buyer


Multiple Choice Single Answer
Question This question is based on the case study "Chow Flowers Co.
Ltd." Which department was the largest?
Correct Answer Production
Your Answer Production


Select The Blank
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". By 1983, the company's sales were of the order of ________ .
Correct Answer Rs.600 million
Your Answer Rs.600 million


True/False
Question Policies or regulations regarding quality control &
inspection vary considerably between nations.
Correct Answer True
Your Answer True


True/False
Question Catalogues contain a list of all competitors with product
details.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What does product mean?
Correct Answer Bundle of attributes
Your Answer Bundle of attributes


Multiple Choice Multiple Answer
Question What are the contents of a research proposal?
Correct Answer Purpose & scope , Research approach
Your Answer Purpose & scope , Research approach


True/False
Question High performers in terms of exports include electric fans,
B&W TV & precision tubes in 1998 - 2003.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What is the principal functional division of ministry of
commerce & industry?
Correct Answer Export Industries Division
Your Answer Export Industries Division