Friday, September 11, 2009

International Marketing - 10

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question The most evident advantage of ________ is a faster start in
the target country
Correct Answer Acquisition entry
Your Answer Acquisition entry


Multiple Choice Single Answer
Question What is the factor that helps to estimate market potential?
Correct Answer Market size & growth
Your Answer Market size & growth


Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale , Consumer market


True/False
Question Decision to enter export market should be final and it does
not call for a roll-back
Correct Answer True
Your Answer True


True/False
Question Companies with smaller needs, an independent supplier will
be less active.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This question is based on the case study, 'AB Enterprises'.
What was one of the arguments that favored a product development programme?
Correct Answer New & improved products arouse interest of the
importers
Your Answer New & improved products arouse interest of the importers


Multiple Choice Single Answer
Question What is the health & safety regulation on food products?
Correct Answer Condition under which it is prepared
Your Answer Materials of packaging


Multiple Choice Single Answer
Question Which of the followings helps in finding level of education,
ethnic background?
Correct Answer Market segmentation
Your Answer Market segmentation


Select The Blank
Question This question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was ________.
Correct Answer United States
Your Answer United States


Multiple Choice Multiple Answer
Question Which of the following are domestic channels?
Correct Answer Export houses , Export merchant
Your Answer EMC , Export broker , Export merchant


Multiple Choice Single Answer
Question Which of the following is considered for the comparison of
international & domestic distribution channel?
Correct Answer Environment
Your Answer Environment


Select The Blank
Question In________, a product is in the process of development &
sales pick up gradually in PLC
Correct Answer Introduction
Your Answer Introduction


Multiple Choice Multiple Answer
Question What are the criteria for evaluation of products for
offshore sourcing?
Correct Answer Main cost tradeoffs , Labour intensive products
Your Answer Main cost tradeoffs , General products , Labour intensive
products


Select The Blank
Question Liberalization era, started in ________, brought a swift
change in the economic & trade policy from inward-oriented approach to
market-oriented approach.
Correct Answer 1991
Your Answer 1991


Select The Blank
Question Products with steady sales or at least predictable sales are
more suitable for ________ than products that face abrupt shift in demand.
Correct Answer Manufacturing
Your Answer Exporting


Multiple Choice Multiple Answer
Question Which of the following are indirect channels?
Correct Answer EMC , Export broker
Your Answer EMC , Foreign distributors , Foreign retailers


Match The Following
Question Correct Answer Your Answer

Standardized products Suitable for manufacturing Suitable for
manufacturing

Offshore sourcing method Company capability & resources
Joint-venture partner

Main cost tradeoffs Cost of offshore sourcing Cost of offshore
sourcing

Labour intensive products Significant labour input Significant
labour input



Multiple Choice Multiple Answer
Question What are included in sovereign political entities?
Correct Answer Custom duties , Exchange control , Local taxes
Your Answer Custom duties , Exchange control , Local taxes


Select The Blank
Question When a company can tolerate a somewhat looser relationship
with its sources or when requirements are so predictable that control is
less important, ________ is often preferable.
Correct Answer Purchasing or subcontracting
Your Answer Purchasing or subcontracting


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental Silk had adopted systematic & modern office practices and
was positively inclined towards professional & management styles.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan ,
Quicker information feedbacks on markets, competition
Your Answer Greater control over foreign marketing plan , Incurres less
expenses than indirect exporting , Quicker information feedbacks on markets,
competition


Multiple Choice Multiple Answer
Question What are the factors affecting indirect channel choice?
Correct Answer The dispersed market , Non-technical product
Your Answer The dispersed market , Industrial goods


True/False
Question This question is based on the case study "Chow Flowers Co.
Ltd.". Japan was a net importer of artificial flowers until 1973, when it
became a net exporter.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Why should a market researcher check a country's import
tariffs when he is investigating it as an export market?
Correct Answer It can affect the competitiveness of product against
products made within the market
Your Answer It affects the competitiveness of his product against those
of importers from third countries


True/False
Question Strategies suggested in the Medium Term Export Plan include
product-market penetration strategy for existing products, product-market,
diversification for new products & new markets.
Correct Answer True
Your Answer True


Select The Blank
Question ________dimensions include customs and practices
Correct Answer Business
Your Answer Cultural


Select The Blank
Question ________ marketing strategy involves the creation of a
single strategy for a product for the entire global market
Correct Answer Global
Your Answer Global


Multiple Choice Multiple Answer
Question What is the meaning of unit value of the product?
Correct Answer High priced product , High sensitive product
Your Answer Bulk transportation , High priced product , High sensitive
product


Multiple Choice Multiple Answer
Question What are the necessary things for good questionnaire?
Correct Answer Avoiding irrelevant information , Making it easy
Your Answer Drafting a survey questionnaire , Avoiding irrelevant
information , Making it easy


Select The Blank
Question ________ is one of the contractual entry modes in foreign
countries
Correct Answer Assembling arrangement
Your Answer Assembling arrangement


Match The Following
Question Correct Answer Your Answer

HONG KONG $ 2.5 billion exports in 1999-2000

USA $ 1.95 billion exports in 2002-03 $ 2.5 billion exports in
2001-02

UAE $ 2.5 billion exports in 2001-02 $ 2.3 billion exports in
2000-01

UK $ 2.3 billion exports in 2000-01 $ 2.5 billion exports in
1999-2000



Multiple Choice Single Answer
Question What is export in Indian context?
Correct Answer Surplus turned exports-generated by an excess of
production over local demand & does not result into domestic inflation
Your Answer Surplus turned exports-generated by an excess of production
over local demand & does not result into domestic inflation


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through agents.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question Which of the following regulations does concern the raw
material from which a product is made, the conditions under which it is
processed?
Correct Answer Health & safety regulations
Your Answer Health & safety regulations


Multiple Choice Single Answer
Question In product planning for exports, depth signifies
Correct Answer Variation of particular item
Your Answer Variation of particular item


Multiple Choice Multiple Answer
Question What are the necessary things of reliability & capability in
selection of right supplier?
Correct Answer Quality of product , Price of the product
Your Answer Quality of product , Price of the product , Type of product


True/False
Question In marginal cost pricing, fixed costs are recovered from the
international market
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What are the factors of joint-venture offshore
manufacturing?
Correct Answer Investment, capital, management, technology,
materials, payment and/or parts, profit, fees
Your Answer Investment, capital, management, technology, materials,
payment and/or parts, profit, fees


Select The Blank
Question While negotiating an agency agreement, the Indian firm
should be careful on________.
Correct Answer Contracted territory
Your Answer Contracted territory


True/False
Question Licensing does not involve foreign investment
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question Which of the following are among the top ten suppliers
together accounting for over 60% of total imports?
Correct Answer China , Germany
Your Answer China , Germany


Multiple Choice Multiple Answer
Question What are the main objectives of imposing trade barriers?
Correct Answer To protect domestic industries from foreign
competition , To curb conspicuous consumption
Your Answer To protect domestic industries from foreign competition , To
curb conspicuous consumption , To increase the foreign exchange resources of
the country


True/False
Question Bargaining styles differ greatly across nations.
Correct Answer False
Your Answer True


Select The Blank
Question In ________ , the researcher should study the size & trends
of production within the market & export from that market.
Correct Answer Consumption
Your Answer Consumption


Multiple Choice Single Answer
Question Which of the following indirect channel has greater freedom
& authority?
Correct Answer Export management companies
Your Answer Resident buyer


True/False
Question "Selling, advertising and distribution" are included in
export marketing.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This question is based on the case study "Chow Flowers Co.
Ltd." What was the production capacity of Chow Flowers?
Correct Answer 105,000 bunches of hand-wrapped per month
Your Answer 105,000 bunches of hand-wrapped per month

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