Thursday, September 10, 2009

International Marketing - 9

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question In direct export channel, the product is ________.
Correct Answer Technical product
Your Answer Consumer product


True/False
Question Fairs are more useful for consumer products as it requires
technical demonstration.
Correct Answer False
Your Answer False


Select The Blank
Question Any technical matter of interest, statistical information
etc should be part of the back end of the proposal is termed as ________.
Correct Answer Appendices
Your Answer Appendices


Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging


Multiple Choice Single Answer
Question What are the domestic market constraints?
Correct Answer Scale economies
Your Answer Growth prospect


Select The Blank
Question ________ is a kind of non-equity joint venture
Correct Answer Coproduction arrangement
Your Answer Coproduction arrangement


Multiple Choice Multiple Answer
Question What are the points which support to use marginal cost for
export pricing?
Correct Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market
Your Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market


Multiple Choice Single Answer
Question What are the factors that decide controlled offshore
manufacturing?
Correct Answer Investment, capital, management, technology &
products and/or parts, profits and/or fees
Your Answer Investment, capital, management, technology & products
and/or parts, profits and/or fees


True/False
Question Exporting is the only avenue of entry into foreign market
Correct Answer False
Your Answer False


True/False
Question Under an international management contracts, a company
undertakes the day to day management of an independent enterprise in a
foreign target country
Correct Answer True
Your Answer False


Select The Blank
Question Payment of commission to overseas agents is allowed either
by remitting the amount or by ________
Correct Answer Deducting it from the invoice value
Your Answer Deducting it from the price of the product


Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension


Multiple Choice Multiple Answer
Question What are the principle ways of quoting export prices?
Correct Answer Free on board , Cost insurance & freight
Your Answer Charged FAS , Free on board , Cost insurance & freight


Select The Blank
Question ________ send either buying delegations or have their buying
offices in the exporting country.
Correct Answer Large retail stores
Your Answer Large retail stores


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Opening a branch office , A subsidiary company


True/False
Question As regards imports into India, Germany is among the top ten
suppliers accounting for over 60% of total imports.
Correct Answer True
Your Answer True


Select The Blank
Question Product reach the buyer through________
Correct Answer Distribution
Your Answer Distribution


Multiple Choice Single Answer
Question This question is based on the case study 'AB Enterprises'.
What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB
Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises


Multiple Choice Multiple Answer
Question What are the risks involved in international marketing?
Correct Answer Larger volume of transaction , Less knowledge about
parties reputation , Longer time in transit
Your Answer Larger volume of transaction , Less knowledge about parties
reputation , Longer time in transit


True/False
Question In international marketing, cultural dimensions include
customs, traditions
Correct Answer True
Your Answer True


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents'
performance relating to the vast & expanding US market.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture
Your Answer Competing mnc


Multiple Choice Multiple Answer
Question What are the elements of evaluation of sources?
Correct Answer Emphasis , Accessibility
Your Answer Company records , Accessibility , Chamber of commerce


Multiple Choice Single Answer
Question What is the responsibility of the Directorate General of
Foreign Trade?
Correct Answer Execution of the import policies of Government of
India
Your Answer Execution of the export policies of Government of India


Multiple Choice Single Answer
Question What is product planning for exports?
Correct Answer Selecting product for market
Your Answer Selecting product for market


True/False
Question A research proposal describes a plan for conducting &
controlling research project.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Which of the following is not included in foreign
environment?
Correct Answer Local dimension
Your Answer Local dimension


Multiple Choice Multiple Answer
Question Which of the following are popular modes of entry in foreign
market?
Correct Answer Coproduction agreements , Joint venture
Your Answer Acquisition , International licensing , Joint venture


Multiple Choice Multiple Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture , Licensing , Franchising
Your Answer Joint venture , Licensing , Franchising


Multiple Choice Multiple Answer
Question What are the important infrastructure factors in evaluating
production site?
Correct Answer Industrial site , Transportation & communication
Your Answer Labour cost , Government regulations , Transportation &
communication


True/False
Question In international market, the existing of different legal
systems makes the task of businessmen more difficult.
Correct Answer True
Your Answer True


Select The Blank
Question ________ sector registered a hundred percent growth from USD
0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer Ores & Minerals
Your Answer Ores & Minerals


Multiple Choice Multiple Answer
Question What are the advantages of having agents?
Correct Answer He can provide after sales service , Knowledgeable
about the market
Your Answer Knowledgeable about the market , He takes the title to the
product , He can provide after sales service


Multiple Choice Multiple Answer
Question What are the criteria for selection of channels?
Correct Answer Cost involved on the part of the firm for a
particular channel , the behavior of the competitors , Possibilities of
getting appropriate feedback about customers
Your Answer Cost involved on the part of the firm for a particular
channel , Possibilities of getting appropriate feedback about customers ,
Level of market potential


Multiple Choice Single Answer
Question During the period 1998-99 to 2002-03, which products marked
the single largest growth in agri & allied category?
Correct Answer Marine
Your Answer Marine


Select The Blank
Question In________, emphasis is put on local laws, custom and
culture and great care is taken to understand the local way of doing
business
Correct Answer Polycentric orientation
Your Answer Polycentric orientation


Multiple Choice Single Answer
Question Which of the following is not investment entry?
Correct Answer Joint venture:11-89
Your Answer Joint venture:11-89


Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Channel network

Business dimensions Channel network Home-based merchant

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent



Multiple Choice Single Answer
Question What is marketing research?
Correct Answer Systemic gathering, processing, analyzing &
interpretation of the marketing data
Your Answer Systemic gathering, processing, analyzing & interpretation
of the marketing data


Match The Following
Question Correct Answer Your Answer

Literature Brochure Brochure

Questionnaire Tool of field research Tool of field research

Programme schedule Allows planned research Allows planned research

Samples Price tags Price tags



Multiple Choice Multiple Answer
Question How should the product for indirect exporting be?
Correct Answer Non-technical product , Consumer products
Your Answer Non-technical product , Industrial product , Consumer
products


Multiple Choice Multiple Answer
Question What are the special schemes of ECGC?
Correct Answer Packing credit guarantee , Post-shipment credit
guarantee
Your Answer Packing credit guarantee , Post-shipment credit guarantee


True/False
Question The area of change relates to product adaption requires
upgradation of technology and huge investment in brands.
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question Who is merchant exporter of the following?
Correct Answer One who is not engaged in manufacturing
Your Answer One who is not engaged in manufacturing


Select The Blank
Question Experience survey, which is also called as ________.
Correct Answer Key informant survey
Your Answer Key informant survey


Select The Blank
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through ________
Correct Answer An agent
Your Answer An agent


True/False
Question If foreign retailers are used, the products in question are
industrial products rather than consumer products.
Correct Answer False
Your Answer False

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