Monday, September 28, 2009

Marketing Research - 10

 

 

  Question  

In MDS, when input data is ratio scaled, it is called as non-metric MDS.

  Correct Answer  

False

 

  Question  

Projective techniques draw inferences about :-

  Correct Answer  

Personality structure , Marketing situation , Deep seated biases

 

  Question  

Dichotomous form of questions can be observed in :-

  Correct Answer  

Branching questions , Qualifying questions , Opening questions

 

  Question  

Industrial product research was earlier restricted to :-

  Correct Answer  

Demand Forecasting

  Question  

A questionnaire can be filled through different means like :-

  Correct Answer  

Observation , Personal interview , Telephone interview

  Question  

Mean or average value is used to estimate when data have been collected using :-

  Correct Answer  

Interval or ratio scale

  Question  

The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design?

  Correct Answer  

Evaluating the Question content

  Question  

The National Readership Survey(NRS) investigates :-

  Correct Answer  

Readership by income levels , Readership by Duplication , Readership per copy of publication

  Question  

Factor analysis is based on linear relationship through which ________ is derived.

  Correct Answer  

Factor loading

  Question  

In cluster analysis linkage is based on ________distance or neighbour rule

  Correct Answer  

Minimum

  Question  

This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________.

  Correct Answer  

Was biased towards higher socio-economic group

  Question  

Which of the following are the research obligations to the client?

  Correct Answer  

Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application

  Question  

Stimulated Test Marketing can be used in :-

  Correct Answer  

Product Concept testing , Pilot study before National launch , Packaging Appropriateness

  Question  

"Consumer Panel" is a specialized market research technique.

  Correct Answer  

False

  Question  

Retail Store Audit is a quantitative feedback on________.

  Correct Answer  

Consumer buying patterns

  Question  

Cluster Sampling is Non-probability sampling

  Correct Answer  

False

  Question  

While determining the interviewing process, the researcher is confronted with :-

  Correct Answer  

Ascertaining the communication media

  Question  

The Retail Store Audit does not measure:-

  Correct Answer  

Brand loyalty

Question

Correct Answer

Your Answer

Determine the specific data to be sought

Statement of research purpose

Statement of research purpose

Questionnaire structure

Funnel approach

Funnel approach

Physical characteristic of questionnaire

Typography

Typography

Pretesting

Eliminate flaws

Final draft

  Question  

Retail Store Audit(RSA) divides India into 4 zones and 22 states.

  Correct Answer  

True

  Question  

Market & Sales Analysis helps management in :-

  Correct Answer  

Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

  Question  

Sales representative work load depends on average order size.

  Correct Answer  

True

  Question  

In MDS, when the input data is in nominal form, it is called as non-metric MDS.

  Correct Answer  

True

  Question  

In data analysis, the analysis methods are :-

  Correct Answer  

Examine difference , Analyze experimental data , Investigate association

  Question  

The ________ objectives are derived from research objectives.

  Correct Answer  

Data

  Question  

A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-

  Correct Answer  

Segmental threshold method

  Question  

What are the disadvantages of Secondary Data?

  Correct Answer  

Inaccuracy , Incompleteness , Unit of Measurement

  Question  

Interpretation of results is highly subjective in ________.

  Correct Answer  

Projective techniques

  Question  

The responsibility of a client towards a research firm include ________.

  Correct Answer  

Disclosure of relevant proprietary data

  Question  

What is the publication Report?

  Correct Answer  

A Report with style, content according to the magazine and journals.

  Question  

Non hierarchical procedure of cluster analysis further has other subtypes like:-

  Correct Answer  

Sequential threshold , Parallel threshold , Optimizing partitioning

  Question  

A good Research Design should ensure that the data is gathered :-

  Correct Answer  

Accurately , Timely , Economically

  Question  

Data of market research cannot be maintained :-

  Correct Answer  

Without experienced and educated research staff

  Question  

Most of the organizations hire outside agencies to carry out extensive research.

  Correct Answer  

True

  Question  

Checklists are useful for :-

  Correct Answer  

Factual data

  Question  

Subscribers to Retail Store Audit(RSA) receive the report :-

  Correct Answer  

Monthly

  Question  

Spices Export Promotion World Trade Center is based at

  Correct Answer  

Cochin

  Question  

Data cleaning is done through extensive checks for________.

  Correct Answer  

Consistency and treatment of missing responses

  Question  

The over counter drugs are those which the consumers buy their own with Doctors advice

  Correct Answer  

False

  Question  

________ loading is the corelation between a Factor and variable.

  Correct Answer  

Factor

Question

Correct Answer

Your Answer

Bharat Leather Corpn. Ltd.

Agra

Agra

Cashew Corporation Of India Ltd.

Cochin

Cochin

Cement Corporation Of India Ltd.

New Delhi

New Delhi

Automotive Research Association Of India

Pune

Pune

  Question  

In pre launch research of Pharmaceutical products, it is conducted for

  Correct Answer  

Clinical trials under controlled parameters for efficiency and side effects

  Question  

________ type of question allow response in affirmative or negative.

  Correct Answer  

Dichotomous

  Question  

The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

  Correct Answer  

FMCG PRODUCTS

  Question  

Technical jargon should be used when unavoidable.

  Correct Answer  

True

  Question  

Specialized techniques of Market Research include :-

  Correct Answer  

National Readership survey , Forced Exposure test , Consumer Panels

  Question  

This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?

  Correct Answer  

Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

 

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