Marketing Research - 9

Question Constant Sum Scale (assigning points) can be used for :-
Correct Answer How different household would spend a fixed amount in a
Month , How different household would spend a fixed amount on entertainment
, How different respondents spend their Sunday
Question Through cluster analysis objects/cases are classified into
relatively________ group called cluster. Homogeneous
Question In MDS, when input data is ratio scaled, it is called as
non-metric MDS. Correct Answer False
Select The Blank
Question In Snowball sampling, (samples selected based on the initial
set of samples) initial sample sizes selected using probability methods but
additional units are obtained through information supplied by initial units
called________. Correct Answer Referrals
Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce
Question Complete________ of respondent and secrecy of data should be
maintained. Correct Answer confidentiality
Question SIRDO is the abbreviation of?
Correct Answer Small Industries Research & Development Organization
Question Main features of Technical Report are :-
Correct Answer Minute details of planning data collection, Analysis
Interpretation
Question ________ can be used for the diagrammatic rating scale. Correct
Answer Pictures
Question Mean or average value is used to estimate when data have been
collected using :- Correct Answer Interval or ratio scale
Question ________ type of question allow response in affirmative or
negative. Correct Answer Dichotomous [yes / No]
Question In Conjoint analysis, the assumption is that an individual is
Incapable of ranking options on basis of some criterion. Correct Answer
False
Question Which of the following is the source of Internal Published
Data?
Correct Answer Chairman's Statement
Question The impact of promotional slogans on the consumers can be
studied With Correct Answer Association technique
Question In hierarchical method of cluster analysis is again divided
into
Correct Answer Centrioid method, Linkage, Variance
Question Market Research is a ________ industry in India. Correct
Answer Growing
Question In resources for marketing research skilled staff plays an
important role in :- Correct Answer Maintaining data, Dealing with
different situation and Problems, Timely completion of research
Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer Panels
Question A questionnaire can be filled through different means like :-
Correct Answer Observation, Personal interview , Telephone interview
Question Position Bias is a possibility in ________Questions. Correct
Answer Multiple choice
Question National Bureau of economic research publishes data for
lagging, Coincidental and leading indicators based on ________. Correct
Answer 350 time's series
Question Multidimensional scaling, does not explain:- Correct Answer
Perception about the brands
Question The objective of Questionnaire design is to seek consistency
with
Correct Answer Method of data collection , Research objective ,
Respondent's willingness to answer questions on the subject
Question In conjoint analysis ranking involves complex trade offs.
Correct Answer True
Question In absence of proper________ the market research becomes a data
collection exercise. Correct Answer Problem Definition
Question Quota controls are used for National Panel Studies. Correct
Answer True
Question Which of the following represents a sampling error ?
Correct Answer Selected sample not representative of the population
Question Close ended Questions are time consuming and costly exercise.
Correct Answer False
Question A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , Economically
Question In pre launch research of Pharmaceutical products, it is
conducted
for Correct Answer Clinical trials under controlled parameters for
efficiency and side effects

Question Reports printed by the professional bodies are external
unpublished data. Correct Answer False

Question Bibliography contains ________.
Correct Answer Information of references and secondary data

Question Dichotomous form of questions can be observed in :-
Correct Answer Branching questions , Qualifying questions , Opening
questions
Question Identify the Close ended question type :-
Correct Answer Scales
Question The ________ has set up districts and boundaries based on
homogeneity of socio-cultural parameters.
Correct Answer State Re-organization Commission
Question Market Research is done to
Correct Answer Explore the Opportunities
Question "Structured"/ "Unstructured" Questionnaire is a classification
based on the :-
Correct Answer Degree of formality
Question In data analysis simple tabulation shows the distribution of
:-
Correct Answer One variable at a time
Question The questionnaire design is a process involving :-
Correct Answer 10 steps
Question Mean or average value is used to estimate when data have been
collected using :-
Correct Answer Interval or ratio scale
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore
the new markets , To analyze the competitors

Question Diagnostic methods of sales forecasting are :-
Correct Answer Munshi Forecasts , Last Horse method , Delphi method

Question Top of mind recall is observed in :-
Correct Answer Attitude Research

Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Question Sales representative work load depends on average order size.
Correct Answer True

Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer
Panels

Question ________must cover all possible contingencies.
Correct Answer Branching questions

Question In exploratory research, the sample is very large and represents
a
class. Correct Answer False

Question This question is based on the case study of "REVIVAL OF THREE
STAR HOTEL". The Hotel was experiencing a decline in business. The
Management decided to attract business executives as :-
Correct Answer There was a decline in occupancy in the hotel
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal
schooling

Question Semantic differential scale is only three point rating scale.
Correct Answer False

Question Market Research & Marketing Research can be used
interchangeably.
Correct Answer False
Question This question is based on the case study of "THE BOOKSHOP".
What
facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease

Question A good Research Design should ensure that the data is gathered
:-
Correct Answer Accurately , Timely , Economically

Question Ethics in Marketing Research underline the three basic
responsibilities that includes :- Responsibility towards the respondent ,
Responsibility towards the client , Responsibility towards the researcher

Question Range is the simplest measure of calculation of mean.
Correct Answer False

Question While determining the interviewing process, the researcher is
confronted with :- Correct Answer Ascertaining the communication media

Select The Blank
Question Long form of NDDB is ________.
Correct Answer National Dairy Development Board

True/False
Question A Specific change in lifestyle is indicated through Demography
Correct Answer False

Question In cluster analysis linkage is based on ________distance or
neighbor rule Correct Answer Minimum
Question The person conducting pharma research should be well qualified so

that not to waste Doctors time.
Correct Answer True

Question Taking the responses on which political party will win the
upcoming election is known as ________.
Correct Answer Opinion Poll

Question In regression analysis, dependent variables must be measured on

nominal scale. Correct Answer False

Question Factor loading is the correlation between a factor and a
variable
in a factor analysis. Correct Answer True

Question A list of population members used to obtain a sample is known
as
the:- Correct Answer Sampling frame

Question In trend analysis Y= L x S x C x I where Time = long term
movement, seasonal and cyclical and irregular.
Correct Answer False

Question While formulating the research purpose the following points
should
be taken into consideration :-
Correct Answer What are the problems or opportunities? , What are the
decision alternatives? , Who are the users of the research?
Select The Blank
Question Respondent's imagination is tested in ________.
Correct Answer Rorschach test Inkblot

Multiple Choice Multiple Answer
Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export
Promotion
Council , Gem & Jewellery Export Promotion Council

Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce

Question What are the various subparts of research objectives?
Correct Answer Research Questions , Hypothesis Development , Research
Boundaries