Marketing Management - 17

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Question The key to successful new product introduction lies in a
systems approach.
Correct Answer True
Your Answer True

Question Executive judgement technique may be used to supplement
other techniques
Correct Answer True
Your Answer True

Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message

Your Answer Sender transmits message , Receiver receives message ,
Message has meaning

Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures
only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the
cost of producing , It uses time as a unit of measure

Question ________ occurs when people inspite of being qualified and
experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment

Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer

Question Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True
Your Answer True

Question Advantage of multi-variate segmentation is :
Correct Answer More information about available people
Your Answer More information about available people

Question ________ is some characteristic of people in the market that
helps in dividing it.
Correct Answer Factor
Your Answer Segment

Question Interpersonal communication is between:
Correct Answer Source and receiver
Your Answer Source and receiver

Question ________ provides more information than Advertising and is
relatively inexpensive.
Correct Answer Publicity
Your Answer Publicity

Question ________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Question Correct Answer Your Answer

Strategic organisational planning Top Management How to achieve
objectives

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives Top Management

Policies Constraints that limits the alternatives available
Constraints that limits the alternatives available

Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer One thing of value , Two things of value , Agreed upon
conditions

Question The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour

Question Correct Answer Your Answer

Air-freight It is the best quality type of transportation available.
The advantage is speed and flexibility in carrying small loads.

Inventory carrying cost It increases as the quantity ordered increases. It
increases as the quantity ordered increases.

Order processing cost It decreases as the quantity ordered increases. It
decreases as the quantity ordered increases.

Pipe-line It is used to transport petroleum products to refineries.
It is used to transport petroleum products to refineries.

Question For ________ items, reseller reorders goods when inventory
gets low
Correct Answer Standard
Your Answer Standard

Question How does 'structure' reduce internal uncertainity arising
out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Control mechanism , Departmentalisation

Question ________ is a part of the company that has a separate
mission and objectives
Correct Answer SBU
Your Answer Strategic planning

Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Mechanised and automated ,
Quality control is tough

Question Groups having a direct influence on a person are called
Correct Answer Membership groups
Your Answer Membership groups

Question Prosperity stage in business cycle is also called
Correct Answer Boom
Your Answer Boom

Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

Question Minimum number of segments in a multi segment strategy:
Correct Answer 2
Your Answer 2

Question Rise and fall of interest rates has a major effect on
consumer's decision to buy products on credit
Correct Answer True
Your Answer True

Question ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Marketing mix

Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Discounts , Samples

Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer Big bets

Question Which is the shortest marketing channel for an industrial
product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Consumer

Question "Image building" objectives are common in which type of
market structure?
Correct Answer Oligopoly
Your Answer Competition

Question Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Well advertised

Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True

Question Augmented product includes the actual product plus any
additional services such as maintenance, intallation etc.
Correct Answer True
Your Answer True

Question Style of a company are the patterns of actions taken by
members of top management over a period of time
Correct Answer True
Your Answer True

Question Product ________ plays a major role in distribution
strategy.
Correct Answer Awareness
Your Answer Promotion

Question This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play

Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return

Question Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Prestige , Odd , Leader

Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Satisfaction

Question It is the relative difficulty in understanding or using the
product
Correct Answer Complexity
Your Answer Complexity

Question Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special
Your Answer Shopping

Question MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True
Your Answer True

Question Market segmentation is the decision to identify different
groups that compose the market and to develop specific product for each of
these groups.
Correct Answer False
Your Answer True

Question Learning consists of
Correct Answer Cues , Drives , Response
Your Answer Cues , Drives , Response

Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks

Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor , Credibility

Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer False