Marketing Management - 18

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS


True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Statistical quality control


Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective


Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Buyer mix


Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives


Multiple Choice Single Answer
Question What is Market development?
Correct Answer Existing product-New market
Your Answer New product-New market


Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors
of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic


Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use


Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Quality control is tough


Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment,
Organisation mission , Resources


Select The Blank
Question Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price
Your Answer Quality


Select The Blank
Question The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral


Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive


True/False
Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Customer , Middlemen , Warehouse operators


True/False
Question Consumer behaviour is more challenging across international
border.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion
Your Answer Trade-in allowance


Select The Blank
Question Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Risk , Equity


Select The Blank
Question ________ describes a person's favourable or unfavourable
action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales


Match The Following
Question Correct Answer Your Answer

Wide market coverage is achieved. Intensive distribution. Intensive
distribution.

Helps in the process of matching demand and supply. Marketing channel
Marketing channel

No intermediaries between producer and consumer. Direct channel
Direct channel

Combining two or more levels of a channel under one participant's control.
Vertical integration Vertical integration

True/False
Question Logistics is an area of potentially high cost saving and
improves customer satisfaction.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Decline in buying power due to price levels rising more
rapidly than income is called
Correct Answer Inflation
Your Answer Inflation


True/False
Question In pure competition many sellers and buyers are there and
have major effect on demand and supply of the product's market price
Correct Answer False
Your Answer True


Select The Blank
Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Market tests


Multiple Choice Single Answer
Question This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play


Multiple Choice Single Answer
Question As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility


Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product
life cycle?
Correct Answer Growth
Your Answer Introductory


Select The Blank
Question ________ leads to generalisation where similar stimulus
generate the same kind of response
Correct Answer Reinforcement
Your Answer Cues


True/False
Question Marketer should keep company's mission and marketing
objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture


Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer


Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market
Your Answer Reseller market , Industrial market , Government market


Multiple Choice Multiple Answer
Question Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology , Predictive , Experimental


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


True/False
Question "Idea screening" stage reduces the number of ideas based on
company's criteria.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Late adopters , Laggards


True/False
Question Secondary data is cheaper and faster to collect than primary
data
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question This method enables the forecaster to take into
consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis


Select The Blank
Question Wholesalers and retailers help manufacturer in carrying
________ flow to final buyers.
Correct Answer Title
Your Answer Title


True/False
Question "Promotion" is considered in conjunction with "Convenience"
.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of
marketing effort
Your Answer Sales revenue generated is more than cost of marketing
effort


Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting ,
Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying
market trends , MIS formation


Match The Following
Question Correct Answer Your Answer

Motivational research It analyses consumer motives It is used to
forecast future values such as sales revenue etc

Historical research Uses past experiences to find solutions Uses past
experiences to find solutions

Survey research Obtains data from respondents in person Obtains data from
respondents in person

Experimental research One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent variables