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Sunday, April 4, 2010

Marketing Management - 19

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Pepsi


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence
Your Answer Subsistence


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Your Answer Behavioural


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange


Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing


Select The Blank
Question The factor of satisfaction and ________ motives are
consistent in society
Correct Answer Profit
Your Answer Exchange


True/False
Question Marketing concept provides a balance to the exchange process
within the social system
Correct Answer True
Your Answer False


True/False
Question "The customer is always right" is the spirit of marketing
concept.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services


Select The Blank
Question Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special
Your Answer Special


Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation


Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , Limited market coverage


True/False
Question Indirect channels for industrial products are longer than
consumer product channels.
Correct Answer False
Your Answer False


True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6
units/day. Reorder point will be .
Correct Answer 60 units
Your Answer 60 units


Multiple Choice Single Answer
Question Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.
Your Answer Receiver's perception regarding belief on sender.


Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product
Your Answer Product


True/False
Question Sales contests, consumer contests are examples of public
relations.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility


Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Your Answer Labour , Material


Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic


Select The Blank
Question In ________ pricing buyers pay different prices under the
same conditions , in the same quantities and at the same time
Correct Answer Variable
Your Answer Variable


Match The Following
Question Correct Answer Your Answer

Trade discount Reduction in list price to channel menbers Reduction in
list price to channel menbers

Cumulative quantity discount Discount percetage increases as the quantity
purchased increases Discount percetage increases as the quantity
purchased increases

Non-cumulative quantity discount Applies to a single order
Applies to a single order

Cash discount Given for paying promptly Given for paying promptly



Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors


Multiple Choice Single Answer
Question It appraises the organisation's capacity to respond to these
opportunities and threats
Correct Answer Organisational assessment
Your Answer Organisational assessment


Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Objectives, Strategies, Situation assessment,
Organisation mission , Resources , Opportunity
Your Answer Opportunity , Objectives, Strategies, Situation assessment,
Organisation mission , Resources


Match The Following
Question Correct Answer Your Answer

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives How to achieve objectives

Policies Constraints that limits the alternatives available
Constraints that limits the alternatives available

Strategic organisational planning Top Management Top Management



Multiple Choice Single Answer
Question What is Recurrent data?
Correct Answer Routinely collected data
Your Answer Routinely collected data


Multiple Choice Multiple Answer
Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler


True/False
Question MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True
Your Answer True


True/False
Question Internal records such as sales reports, cost and accounting
information are expensive to obtain.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Opinion , Faith


Multiple Choice Single Answer
Question In this market, organisation acquires goods for the purpose
of renting to others at profit
Correct Answer Reseller Market
Your Answer Reseller Market


Multiple Choice Single Answer
Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying the line of only one manufacturer


Select The Blank
Question Few large buyers do maximum purchasing in ________
Correct Answer Industrial market
Your Answer Industrial market


Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation


True/False
Question Marketing and production costs are high in multi-segment
strategy
Correct Answer True
Your Answer True


Select The Blank
Question Product, price, place and promotion are the 4p's of ________
mix
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars


Select The Blank
Question The benefits of a change in process are defined in terms of
________ cost savings
Correct Answer Labour
Your Answer Infrastructure


True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion
Your Answer Trade promotion

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