Marketing Management OnLine SCDL Solved Exam Paper Assignment 30

Match The Following
Question -- Correct Answer
This refers to the number of product items within each product line -- Product depth
This includes all product item's a company offers -- Product mix
This is a group of products that are related -- Product line
This is the total number of product lines -- Product breadth

Multiple Choice Single Answer
Question Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.

Multiple Choice Multiple Answer
Question Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength

Select The Blank
Question ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU

Multiple Choice Multiple Answer
Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing

Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming

Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer

Multiple Choice Multiple Answer
Question Total cost includes :
Correct Answer Fixed cost , Variable cost
Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting

Multiple Choice Multiple Answer
Question The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution

Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial

Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing

True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False

Select The Blank Question
________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective

Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic

Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards

Select The Blank
Question Satisfying ________ reduces tension
Correct Answer Need

Multiple Choice Multiple Answer
Question The various variations of Negotiated contract are
Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive

Select The Blank
Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems

Select The Blank
Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title

Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence

Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators

Match The Following
Question -- Correct Answer
Customer is the focal point in -- Marketing
Tangible sources -- Capital, machines,raw material
Intangible sources -- Information, time and technology
Consumer to producer -- Backward communication

True/False
Question Demand for industrial goods fluctuate more than consumer demand
Correct Answer True

Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Culture , Social class

Select The Blank Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests

Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales

Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural

Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources

True/False
Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Correct Answer True

True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True

Multiple Choice Single Answer
Question Groups having a direct influence on a person are called
Correct Answer Membership groups

True/False
Question The greater the number of substitutes for a product, the less price elastic is its demand.
Correct Answer False

Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use

True/False
Question Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True

Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product

Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke

Multiple Choice Single Answer
Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer Staffing

Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy

Multiple Choice Single Answer
Question This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer Shapers

True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer False

Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing

Multiple Choice Single Answer
Question Marketer has no control over setting the price in which type of market structure?
Correct Answer Competition

Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends

True/False
Question The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False

Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession

Multiple Choice Single Answer
Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour
Correct Answer Culture

Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary

Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form

Select The Blank
Question Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro