Marketing Management OnLine SCDL Solved Exam Paper Assignment 43

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

Multiple Choice Multiple Answer
Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing

Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming

Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer

Multiple Choice Multiple Answer
Question Total cost includes :
Correct Answer Fixed cost , Variable cost

Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainty arising out of human behavior
Correct Answer Research and planning , Forecasting

Multiple Choice Multiple Answer
Question The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution

Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial

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Question ________ concept increases the efficiency of economic system
Correct Answer Marketing

True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False

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Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective

Multiple Choices Multiple Answer
Question Income, occupation, education, age, marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic

Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards

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Question Satisfying ________ reduces tension
Correct Answer Need

Multiple Choice Multiple Answer
Question The various variations of Negotiated contract are
Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive

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Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems

Select The Blank
Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title

Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence

Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators

Match The Following
Question -- Correct Answer
Customer is the focal point in -- Marketing
Tangible sources -- Capital, machines,raw material
Intangible sources -- Information, time and technology
Consumer to producer -- Backward communication

True/False
Question Demand for industrial goods fluctuate more than consumer demand
Correct Answer True

Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Culture , Social class

Select The Blank
Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests

Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Corrects Answer Sales

Multiple Choice Single Answer
Question Marketers tries to seek what kind of response from the other party?
Correct Answer Behavioral

Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organization mission , Resources

True/False
Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Correct Answer True

True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True

Multiple Choice Single Answer
Question Groups having a direct influence on a person are called
Correct Answer Membership groups

True/False
Question The greater the number of substitutes for a product, the less price elastic is its demand.
Correct Answer False

Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use

True/False
Question Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True

Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product

Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke

Multiple Choice Single Answer
Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer Staffing

Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy

Multiple Choice Single Answer
Question This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer Shapers

True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer False

Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing

Multiple Choice Single Answer
Question Marketer has no control over setting the price in which type of market structure?
Correct Answer Competition

Select The Blank
Question Factoring indicates the relationship between ________ and a business organisation
Correct Answer Financial institutions

True/False
Question Inadequate provision for depreciation may be the cause of overcapitalisation
Correct Answer True

Multiple Choice Multiple Answer
Question Gross Profit can be increased by either
Correct Answer Reduced Production cost, sales price remaining the same , Increased Sales price, Reduced Production cost , Increased Sales price, Production cost remaining the same

Multiple Choice Multiple Answer
Question Limitations of cash flow analysis are
Correct Answer It cannot be equated with the income statement , Cannot replace the fund flow statement , Dose not represent real liquid position

Multiple Choice Multiple Answer
Question Disadvantages of factoring are
Correct Answer The financial burden on the company increases , It may be considered to be a symptom of financial weakness on the part of the selling company , In Indian circumstances, factoring is mainly with-recourse factoring. The risk of non-payment on the part of customer is borne by the selling firm. This restricts its popularity

True/False
Question In calculating funds from operations non-business expenses like dividends paid etc. as well as non cash expenses like depreciation etc. are added back in the net profits shown by the Profit & Loss Account
Correct Answer True

True/False
Question Semi-variable cost is the cost which varies in direct proportion to the sales revenue
Correct Answer False

Multiple Choice Single Answer
Question The rate at which an organisation must pay to the suppliers of capital for the use of their funds is termed as
Correct Answer cost of capital

True/False

Question A high degree of operating leverage means that the component of fixed cost is too high in the overall cost structure

Correct Answer True





















Select The Blank

Question ________ of the company should authorise the company to buy back its own shares

Correct Answer Articles of Association


 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.