Marketing Management OnLine SCDL Solved Exam Paper Assignment 87

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

True/False
Question	A drive is a need that sufficiently presses a person to act
Answer	TRUE
True/False
Question	The key to successful new product introduction lies in a systems approach.
Answer	TRUE
Multiple Choice Single Answer
Question	The output of Stimulus Response Model is
Answer	Product decision
True/False
Question	Style of a company are the patterns of actions taken by members of top management over a period of time
Answer	TRUE
True/False
Question	Consumer needs are matched with the company capabilities and goals in marketing process.
Answer	TRUE
Multiple Choice Multiple Answer
Question	The participants in a communication process are :
Answer	Source , Recipient
Select The Blank
Question	________ is synonymous with non-recurrent data system(RDS)
Answer	Market research
True/False
Question	Publicity is news carried in the mass media about a firm and its products, policies or actions.
Answer	TRUE
Multiple Choice Multiple Answer
Question	Product characteristics that influence channel selection are
Answer	Complexity , Perishability , Weight
Multiple Choice Multiple Answer
Question	Limitations of Traditional cost accounting are
Answer	Assumes factory as an isolated entity , It measures only the cost of producing
Multiple Choice Multiple Answer
Question	Criteria for choosing distribution channels are :
Answer	Market coverage , Control , Costs
Match The Following
Question	Answer
Wide market coverage is achieved.	Intensive distribution.
Helps in the process of matching demand and supply.	Marketing channel
No intermediaries between producer and consumer.	Direct channel
Combining two or more levels of a channel under one participant's control.	Vertical integration
Match The Following
Question	Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price	Pure competition
Only one seller and no competition permitted legally	Monopoly
Few sellers but account for bulk of industry's sales	Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others	Monopolistic
Select The Blank
Question	________is a strong internal stimulus impelling action
Answer	Drive
True/False
Question	Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Answer	FALSE
Multiple Choice Single Answer
Question	The frequency at which a product is used is called ?
Answer	Usage rate
Select The Blank
Question	________ is an important tool for planning and controlling the firm'a activities
Answer	Sales Forecast
Multiple Choice Single Answer
Question	It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Answer	Staffing
Select The Blank
Question	Specific ________ emerge from broad stratefgies
Answer	Tactics

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.