Marketing Management OnLine SCDL Solved Exam Paper Assignment 92

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Multiple Choice Single Answer
Question	4p's of of Marketing should be considered in conjunction with
Answer	4C's
Multiple Choice Single Answer
Question	Recovery stage in business cycle is also called
Answer	Upswing
Select The Blank
Question	Buyer's response in ________ method may not be applicable in other markets
Answer	Market tests
Multiple Choice Single Answer
Question	The greatest amount of satisfaction comes from which utility
Answer	Possession
Multiple Choice Single Answer
Question	Government units that purchase or rent goods for carrying out main functions of government is called
Answer	Government Market
Multiple Choice Single Answer
Question	In which phase of production era, the producer and consumer are the same ?
Answer	Subsistence
Multiple Choice Single Answer
Question	"Image building" objectives are common in which type of market structure?
Answer	Oligopoly
True/False
Question	Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Answer	TRUE
Multiple Choice Single Answer
Question	New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Answer	Growth
Match The Following
Question	Answer
Sales forecast	Sales volume
Correlation method	Historical data
Market forecast	Industry trade associations
Economic forecast	Government
True/False
Question	Experimental research involves obtaining data from respondents in person, mail or by phone
Answer	FALSE
True/False
Question	Publicity is news carried in the mass media about a firm and its products, policies or actions.
Answer	TRUE
Multiple Choice Single Answer
Question	This data is originated by original research through observation/ enquiry
Answer	Primary data
True/False
Question	The demand for a specific brand within a product category is called selective demand.
Answer	TRUE
Multiple Choice Multiple Answer
Question	Physical distribution management includes
Answer	Manufacturer , Middlemen , Warehouse operators
True/False
Question	Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Answer	TRUE

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.