Marketing Management OnLine SCDL Solved Exam Paper Assignment 93

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

Multiple Choice Single Answer
Question	It is the series of marketing institutions that help in moving the product from producer to the ultimate user.
Answer	Marketing channel
True/False
Question	Each product and brand has a status symbol potential
Answer	TRUE
Multiple Choice Single Answer
Question	Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be .
Answer	60 units
Multiple Choice Single Answer
Question	Who provides time and place utility?
Answer	Intermediary
True/False
Question	The greater the number of substitutes for a product, the less price elastic is its demand.
Answer	FALSE
Multiple Choice Single Answer
Question	It gathers, records and analyses data about problems related to Marketing
Answer	Market Research
Select The Blank
Question	________ directs the flow of goods and services from the producer to the ultimate consumer
Answer	Marketing
Match The Following
Question	Answer
Customer is the focal point in	Marketing Selling
Consumer to producer	Backward communication
True/False
Question	Consumer behaviour is easy to understand in familiar country like India for Indians.
Answer	FALSE
Multiple Choice Multiple Answer
Question	How does 'structure' reduce external uncertainity arising out of human behaviour
Answer	Research and planning , Forecasting
Multiple Choice Multiple Answer
Question	The reseller's assortment influences it's
Answer	Marketing mix , Customer mix , Supplier mix
Multiple Choice Single Answer
Question	A diet conscious person after playing football is thirsty. He opts for :-
Answer	Diet coke
Select The Blank
Question	Major reason for success for new product is ________product.
Answer	Superior
Multiple Choice Single Answer
Question	It is that element of a plan that specifies what is to be accomplished
Answer	Objectives
Select The Blank
Question	Optimum marketing mix is obtained using analysis,________, implementation and control.
Answer	Planning

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.