Marketing Management - 5

Multiple Choice Multiple Answer
Question
The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer
Sales management , Advertising
Your Answer
Sales promotion , Sales management

Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
Correct Answer
SBU
Your Answer
SBU

Match The Following
Question
Correct Answer
Your Answer
Customer is the focal point in
Marketing
Marketing
Tangible sources
Capital, machines,raw material
Capital, machines,raw material
Intangible sources
Information, time and technology
Information, time and technology
Consumer to producer
Backward communication
Backward communication

True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Feedback
Communication from receiver to sender
Communication from receiver to sender
Encoding
Putting meaning to symbols conveyed as messages
A means by which source communicates the message
Decoding
Interpreting the message by receiver
Interpreting the message by receiver
Noise
It interferes with communication process
It interferes with communication process

Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession

True/False
Question
Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Social class , Culture

True/False
Question
The cultural environment shows long term trends towards a hedonistic society.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Trade promotions include
Correct Answer
Push money allowance , Promotional allowance
Your Answer
Push money allowance , Cash rebates , Promotional allowance

Multiple Choice Single Answer
Question
These are the elements of a plan that specify how objectives are to be achieved
Correct Answer
Strategies
Your Answer
Strategies

Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage
Your Answer
Reduced costs , Limited market coverage

Multiple Choice Single Answer
Question
The most common criteria for classifying products is based on
Correct Answer
Buyer behaviour
Your Answer
Target market

Multiple Choice Single Answer
Question
Doctor's services in an emergency are called which type of products?
Correct Answer
Unsought
Your Answer
Speciality

Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer
Marketing
Your Answer
Selling

True/False
Question
Diversification strategy involves diversifying away from their original core businesses
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
In Cost Optimisation :
Correct Answer
Overall physical distribution costs are minimised
Your Answer
Cost-trade off is achieved

Multiple Choice Single Answer
Question
In this pricing, prices are set high to benefit from the price quality relationship that exists in many consumer's mind
Correct Answer
Prestige pricing
Your Answer
Prestige pricing

Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke

True/False
Question
Pricing strategies change over the life cycle of the product
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ planning determines the number , location and ownership of warehouses.
Correct Answer
Warehouse
Your Answer
Logistics

Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Subsistence

Multiple Choice Single Answer
Question
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
Correct Answer
Law of diminishing marginal utility
Your Answer
Law of demand

Multiple Choice Multiple Answer
Question
Factors affecting demand of a product?
Correct Answer
Population , Increase in buying power
Your Answer
Increase in buying power , Decrease in buying power , Buyer preferences

Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Subsistence

Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Behavioural

Multiple Choice Single Answer
Question
It is the relative difficulty in understanding or using the product
Correct Answer
Complexity
Your Answer
Compatability

Select The Blank
Question
An organisational assessment uncovers________
Correct Answer
Weaknesses
Your Answer
Weaknesses

Multiple Choice Multiple Answer
Question
Product characteristics that influence channel selection are
Correct Answer
Complexity , Perishability , Weight
Your Answer
Complexity , Perishability , Buyer wants for a specific product

Select The Blank
Question
Market ________ is more prevalent than Mass marketing
Correct Answer
Segmentation
Your Answer
Targeting

Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Cost trade-off concept , Optimisation concept , Total cost concept
Your Answer
Optimisation concept , Total cost concept , Inventory carrying cost concept

Multiple Choice Multiple Answer
Question
After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer
Commercialisation , Product development , Test marketing
Your Answer
Test marketing , Product development , Marketing strategy development

Select The Blank
Question
________ is an important tool for planning and controlling the firm'a activities
Correct Answer
Sales Forecast
Your Answer
Sales potential

True/False
Question
Marketing concept has application only in profit oriented businesses.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Conditions for a Successful Communication are :
Correct Answer
Sender transmits message , Receiver receives message
Your Answer
Sender transmits message , Receiver receives message , Message has meaning

Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition
Your Answer
Belonging , Recognition

Select The Blank
Question
________ method is suitable for products with a stable demand pattern
Correct Answer
Simple trend analysis
Your Answer
Simple trend analysis

Select The Blank
Question
________is a strong internal stimulus impelling action
Correct Answer
Drive
Your Answer
Attitude

True/False
Question
"To increase the market share of our product" .Is it a well defined objective?
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
The participants in a communication process are :
Correct Answer
Source , Recipient
Your Answer
Source , Recipient

True/False
Question
Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits
Correct Answer
True
Your Answer
False

True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True
Your Answer
True

Select The Blank
Question
In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer
Variable
Your Answer
Prestige

Select The Blank
Question
________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer
Traditional
Your Answer
Traditional

Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit
Your Answer
Profit

Multiple Choice Single Answer
Question
Manufacturers offering variety of price promotions to their middlemen is called
Correct Answer
Trade promotion
Your Answer
Trade-in allowance

Multiple Choice Single Answer
Question
Government units that purchase or rent goods for carrying out main functions of government is called
Correct Answer
Government Market
Your Answer
Government Market