Marketing Management - 10

Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer
Title
Your Answer
Title
Multiple Choice Single Answer
Question
What is product concept?
Correct Answer
Detailed version of idea stated in consumer terms
Your Answer
Consumer's perception of an actual product
Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage
Your Answer
Reduced costs , Limited market coverage
True/False
Question
Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer
False
Your Answer
True
Select The Blank
Question
Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer
Statistical quality control
Your Answer
Statistical quality control
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Social class , Culture
True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True
Your Answer
True
True/False
Question
Demand is highly elastic for industrial goods
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Your Answer
Intermediary
Multiple Choice Single Answer
Question
The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer
Non-linear dynamic model
Your Answer
Non-linear dynamic model
True/False
Question
Gross margin is operating expenses + net profit.
Correct Answer
True
Your Answer
True
Select The Blank
Question
A change in quantity demanded of a product is caused by a change in its ________.
Correct Answer
Price
Your Answer
Price
Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Subsistence
Multiple Choice Multiple Answer
Question
These are the characteristics of services
Correct Answer
Sold on basis of benefits , Quality control is tough
Your Answer
Sold on basis of benefits , Quality control is tough
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Sales
Select The Blank
Question
________ is a delivery of standard of living to society
Correct Answer
Marketing
Your Answer
Values
Multiple Choice Multiple Answer
Question
An unhealthy portfolio has
Correct Answer
More dogs , Few stars
Your Answer
More dogs , Few stars
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Behavioural
True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False
Your Answer
False
True/False
Question
The life cycle of product category is the shortest.
Correct Answer
False
Your Answer
False
True/False
Question
Inndustrial goods are sold to end-users for personal consumption.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange
Your Answer
Exchange
Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Continental food
Match The Following
Question
Correct Answer
Your Answer
Demand elasticity
Effect on price due to change in quantity demanded and revenue
Effect on price due to change in quantity demanded and revenue
Law of demand
More units are demanded at lower price
More units are demanded at lower price
Change in demand
More or less units are bought despite no change in price
More or less units are bought despite no change in price
Change in quantity demanded
Increase in quantity demanded due to reduction in price
Increase in quantity demanded due to reduction in price
Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Advertising , Packaging , Sales persons
Select The Blank
Question
________ identifies the impact of any change on performance
Correct Answer
Statistical quality control
Your Answer
Statistical quality control
Multiple Choice Single Answer
Question
Members of this group perform unskilled work and are poorly paid. They fall near the poverty line
Correct Answer
Upper-Lower
Your Answer
Upper-Lower
Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Your Answer
Form
Multiple Choice Multiple Answer
Question
Forecasting methods for existing products are
Correct Answer
Simple trend analysis , Time series analysis , Correlation method
Your Answer
Simple trend analysis , Time series analysis , Correlation method
Select The Blank
Question
The research objectives are stated as ________ to be tested
Correct Answer
Hypothesis
Your Answer
Hypothesis
Multiple Choice Multiple Answer
Question
Harveststrategy is used for
Correct Answer
Dogs , Question marks
Your Answer
Dogs , Question marks
Multiple Choice Single Answer
Question
What is Exclusive Assortment?
Correct Answer
Carrying the line of only one manufacturer
Your Answer
Carrying the line of only one manufacturer
Multiple Choice Single Answer
Question
Members of this group are average white and blue collar workers who aim for better living
Correct Answer
Middle class
Your Answer
Upper-Middle
Match The Following
Question
Correct Answer
Your Answer
Exclusive Assortment
Carrying the line of only one manufacturer
Carrying the line of only one manufacturer
Open bid
Contract awarded to lowest bidder
Contract awarded to lowest bidder
Negotiated Contract
Direct negotiation with one or more companies covering project and terms
Direct negotiation with one or more companies covering project and terms
Deep Assortment
Carrying a product family in depth, drawing on many producer's output
Carrying a product family in depth, drawing on many producer's output
Multiple Choice Multiple Answer
Question
Market means:
Correct Answer
People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy
Your Answer
People with desires , People with willingness to buy , People with willingness and ability to buy
Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic
Your Answer
Psychographic , Demographic , Geographic
Multiple Choice Single Answer
Question
The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called
Correct Answer
Price elastic
Your Answer
Price elastic
Select The Blank
Question
Total cost is the sum of ________ + Variable cost.
Correct Answer
Fixed cost
Your Answer
Fixed cost
Select The Blank
Question
Few large buyers do maximum purchasing in ________
Correct Answer
Industrial market
Your Answer
Industrial market
Multiple Choice Multiple Answer
Question
Marketing channels for consumer products is longer because
Correct Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Your Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
True/False
Question
Image building pricing objective reduces the price war among competitor.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke
Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater
Your Answer
Greater
Multiple Choice Single Answer
Question
Profits are negative in which stage of product life cycle?
Correct Answer
Introductory
Your Answer
Introductory
True/False
Question
Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer
Standardisation
Your Answer
Standardisation
Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession