1. Any communication by experts in that fields makes that communication more:-
a)
b)
c)
d)
Enthusiastic
Attractive
Credible
Environment friendly
Choose all that Apply.
Marks : 2
2. Why marketers focus on high involvement decisions?
a)
b)
c)
d)
Marketers assume consumers to be equally involved as they are
They believe consumers do not think before they act
They believe consumers think before they act
They believe consumers act and then think
Marks : 2
3. Use of primary data saves more time as compared to secondary data.
True
False
5. in India has been the major cause for slow rise of consumerism .
6. is defined as repetitive behaviour in absence of evaluation of alternative choices.
Marks : 2
7. It is the source of strong inborn drives and urges :-
a)
b)
c)
d)
Super ego
Super id
Id
Ego
Choose all that Apply.
Marks : 2
8. Characteristics of EBM model are :-
a)
b)
c)
d)
Incoherent
Coherent
Flexible
Rigid
Choose all that Apply.
Marks : 2
9. Enculturation takes place through a process of instilling values from key institutions like :-
a)
b)
c)
d)
The family & school
Religious institutions
Offices & workplaces
Government Departments & Agencies
Marks : 2
10. Who wrote this" Consumerism is shame of the total marketing concept "?
a)
b)
c)
d)
Ralph Nader
Peter Drucker
Karl Marx
Philip Kotler
11. The washing powder brand maximum used in India is :-
a)
b)
c)
d)
Wheel
Surf
Nirma
Tide
12. The basic levels of organisational buyers are :-
a)
b)
c)
d)
Purchaser
Initiator
Gatekeeper
Buyer
13. There is a close relationship between brand loyalty and habit.
True
False
14. Employment growth in agriculture is as low as %.
Marks : 2
15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-
a)
b)
c)
d)
Perception
Attitude
Behaviour
Personality
Marks : 2
15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-
a)
b)
c)
d)
Perception
Attitude
Behaviour
Personality
16. has opened new avenue in collection of data in actual users.
17.
1. Cognitive learning
1. Intentional learning
2. Routinzed decision making
2. Incidental learning
3. Secondary stimulus
3. Habit
4. Information through exhibitions, print media
4. Conditioned stimuli
5. Insight
6. Stimulus and response
18. Characteristics of learning process are :-
a)
b)
c)
d)
Change in behaviour, temporary or permanent
Continuously evolves
No change in behaviour
Change in behaviour based on experience
18. Characteristics of learning process are :-
a)
b)
c)
d)
Change in behaviour, temporary or permanent
Continuously evolves
No change in behaviour
Change in behaviour based on experience
Marks : 2
19. It is a strong stimuli that forces action :-
a)
b)
c)
d)
Cues
Response
Drives
Stimuli
20. Nicosia model establishes a link between organisation and its prospective .
1. Today's consumers are greatly influenced by those individuals with whom they share :-
a)
b)
c)
d)
Some common traits & Values
Behavioural peculiarities
Same financial worth
Monetary relationships
22. It is based on differential threshold of a consumer :-
a)
b)
c)
d)
JND
Absolute threshold
Threshold level
Limen
23. gradually leads to brand loyalty.
24.
1. Primary Data
1. External agency
2. ORG
2. Source
3. Survey
3. MIS
4. Consumer Research
4. Data collection method
5. Internal/Govt. agency
6. Analysis of information
25. Characteristics of brand loyal consumers are :-
a)
b)
c)
d)
Over confident
Self confident
Store loyal
Not store loyal
26. There are high chances of product failure if product categorisation is not there in consumer's mind.
True
False
27. Higher level helps in understanding consumer behavior.
Eng lang,sophistication,selective behaviour 29. Caste influence is in rural India.
Pre-purchase decision are unimportant as compared to post purchase decision.
29. Caste influence is in rural India.
True
False
30. are interested in knowing the feedback of consumers.
31. In which model, a consumer may select a product that satisfies few attributes which he considers important?
a)
b)
c)
d)
Conjunctive model
Lexicographic model
Expectancy value model
Quantitative model
32. Research provides insight about customer's perception about the competition.
True
False
33. Brand beliefs & brand evaluation are identical in nature.
True
False
34. Minority group consumers tend to be more barnd loyal.
True
False
35. Attitudes are in nature.
36. Which are the varoius types of risks?
a)
b)
c)
d)
Financial risk
Physiological risk
Psychological risk
Physical risk
37. Who is the ' father ' of modern consumer movement?
a)
b)
c)
d)
John F Kennedy
Bill Clinton
Peter Drucker
Ralph Nader
37. The popular tea brand maximum used in India is :-
a)
b)
c)
d)
Tata
Lipton
Brooke Bond
Taj
38. Organisational buyers do not have a uniform demand.
True
False
Marks : 2
39. Measures by government to protect the interests of consumer are :-
a)
b)
c)
d)
Expansion of public sector
Expansion of private sector
Statutory regulation
Restrictive trade practices
40. Critical information required at ' after sales' level to enhance consumer satisfaction are :-
a)
b)
c)
d)
Prompt redressal
Repair and maintenance
Consumer follow up
Courteous and attentive service
41. Reasons for rural urban disparities are:-
a)
b)
c)
d)
Low priority to agriculture
High priority to agriculture
Success of land reforms
Failure of land reforms
42. Buying pattern is greatly influenced by :-
a)
b)
c)
d)
Greater pressures from the Society
Pressures from the Govt
Pressures from the manufacturer
Greater Time Management pressures
43. Characteristics of rural market in relation to dependency on Nature are :-
a)
b)
c)
d)
High dependence on natural factors for livelihood
Abundance of natural resources
Low dependence on natural factors for livelihood
Scarcity of natural resources
44. Organisational buyers totally depend on consumer demands.
True
False
45. gives clues to the firm about what existing or prospective customers think.
46. Study of CB is more complex in India due to multilingual, multicultural& ethical status.
True
False
47. Opinion Leaders are looked upon by others as :-
a)
b)
c)
d)
Sales Agents
Manufacturers workforce
Trend setters
Political Leaders
48. When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance.
True
False
Marks : 2
49. Greater the degree of brand loyalty, less important are situational factors.
True
False
Marks : 2
50. The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :-
a)
b)
c)
d)
Consumer Protection Act 1986
Consumer Protection Act 1989
Statutory regulation
MRTP Act , 1969
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